Privacy Policy
Privacy Notice – Clarify Car Hire Brokerage
Last updated: December 2025
Clarify ("we", "us", "our") is a car hire brokerage service operated by Moneymaximiser Ltd. We are committed to protecting your personal data and being transparent about how we use it. This Privacy Notice explains how we collect, use, share and protect personal data when you use the Clarify car hire brokerage website, make an enquiry, or book car hire through us.
1. Who We Are
Clarify is a trading name of Moneymaximiser Ltd, a UK-based business. For the purposes of UK data protection law, Moneymaximiser Ltd is the data controller for the personal data described in this Privacy Notice.
2. How We Collect Personal Data
We collect personal data when you: • Use the Clarify website to search for or compare car hire options • Make a booking or request information • Contact us by phone, email or online enquiry form • Are referred to us via a partner or affiliate website • Interact with our marketing or advertising
3. Categories of Personal Data We Collect
Depending on your interaction with Clarify, we may collect: • Identity data (name) • Contact data (email address, telephone number) • Booking and travel details (pickup location, dates, vehicle preferences) • Payment-related information (processed securely by third-party payment providers) • Technical data (IP address, browser type, device information) • Marketing and communication preferences We do not intentionally collect special category data.
4. How and Why We Use Personal Data (Legal Bases)
We process personal data only where permitted by law, including: • Contract – to provide car hire quotations, process bookings and manage customer enquiries • Legitimate interests – to operate and improve our website, provide customer support, prevent fraud and ensure service continuity • Legal obligations – where we must comply with applicable laws or regulatory requirements • Consent – for certain marketing communications where required
5. Sharing Personal Data
We may share personal data with trusted third parties where necessary to provide our services, including: • Car hire suppliers and rental partners • Payment service providers • IT, hosting and website support providers • Analytics and marketing service providers • Regulators or authorities where legally required Outsourced customer service providers We may use third-party service providers to handle customer calls or enquiries, including outside our normal business hours. These providers act only on our instructions, are subject to contractual confidentiality obligations, and are not permitted to use personal data for their own purposes.
6. International Transfers
Personal data is primarily processed within the UK and European Economic Area (EEA). Where personal data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, such as standard contractual clauses.
7. Cookies and Analytics
We use cookies and similar technologies to operate the Clarify website and understand how it is used. This includes the use of: • Google Analytics • Google Ads conversion tracking We use a cookie consent management tool that allows you to manage non-essential cookies at any time via the website.
8. Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected, including: • Booking enquiries and quotes: typically up to 12–24 months • Completed bookings: up to 6 years for accounting and legal purposes • Marketing data: until consent is withdrawn or you opt out
9. Data Security
We implement appropriate technical and organisational measures to protect personal data, including: • Secure hosting environments • Access controls and authentication measures • Encrypted connections • Regular system monitoring
10. Your Data Protection Rights
You have the right to: • Request access to your personal data • Request correction of inaccurate or incomplete data • Request erasure in certain circumstances • Restrict or object to certain processing activities • Request data portability where applicable • Withdraw consent at any time where processing is based on consent
11. Contact Us and Complaints
If you have any questions about this Privacy Notice or how we handle personal data, please contact us using the details provided on the Clarify website. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator.
12. Changes to This Privacy Notice
We may update this Privacy Notice from time to time. The latest version will always be available on the Clarify website.













